Time Kills Innovative Magazine

by Braden Kelley

From an article in the NY Times:

“The latest dot-com casualty comes from the newsstand, not the Internet.

Ten editorial staff members from Business 2.0 will join Time Inc.’s Fortune magazine. Business 2.0, a monthly magazine about the new economy, will be shut down rather than sold, its owners at Time Inc. have decided. The publication, which has been suffering from a decline in advertising revenue, will cease publication after its October issue, which will have a cover article on where to invest in a real estate downturn.

According to people familiar with Time Inc.’s handling of the matter, Time turned down offers from Mansueto Ventures, owners of the rival magazine Fast Company, and other prospective buyers to acquire the Business 2.0 brand and its circulation list of 600,000 subscribers.”

Read the NY Times article

Business 2.0 is one of only three magazines I currently find worth subscribing to and I always read it cover to cover. It will be missed!


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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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