Widget Way to Innovation

by Braden Kelley

The online world is changing, are you ready to change with it?

The web is all about trying to drive as many visitors to your site as possible and then “converting” them once they arrive. The only problem is that every site has the same goal. As a result, sites are reluctant to do anything that might reduce the length of time a visitor spends on their site or to lead traffic away from their site. This has deterred some sites from accepting advertising or content that might otherwise enhance their site.

In the Web 2.0 world it is less necessary for advertising or content to link out, and this opens up tremendous opportunities for companies and entrepreneurs with vision. Web 2.0 site designs reduce some of the resistance of site owners to allowing external content on their site. This is because external content providers can now build widgets that bring additional valuable content to the site owner’s site without having to draw visitors away.

Widgets allow you to bring your site to users instead of having to bring users to to your site. Widgets create incredible opportunities for site owners to provide richer content experiences and to increase revenue through advertising without seeing their visitors click away to other sites. Widgets can serve up content and allow the user to interact with branding experiences on the site without requiring the user to click away. People can even buy from online stores from within the widget.

Web 2.0 requires every business to re-think how they engage with consumers online.

What kind of content could you provide to other sites that would add value while also expanding your brand presence. How can you take your online shopping experience to other sites in a way that will make them want to give you prime placement. What interesting and valuable branding experiences can you create to better engage your customers?

Are you ready to think beyond the confines of your own site?


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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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