Monthly Archives: October 2008

BiF-4 Insights – Tony Hsieh – Zappos.com

We have a Kentucky warehouse with 4 million pairs of shoes. Importance of striking an emotional connection with customers. Tony started LinkExchange before selling it to Microsoft: Sold it because it went from five people to 100 people Hired people without the thought of cultural fit After the sale, formed an investment fund and invested in 20 companies including Zappos.com ...

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BiF-4 Insights – David Rockwell – Architect

Consider the impact of calling someone to congratulate them versus e-mailing them. In designing a building, he starts by talking to the people who will be living in the building and identifying what their experience might be (what would they like). We have a lab focused on craft and technology. We know it is not a profit center, but we ...

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BiF-4 Insights – John Wolpert – Best Buy

Impact of BBC Connections television program on his life (hosted by James Burke). We have to share, but what do we share? Do we know what we need to share? It is one thing to share inventions, it is another thing to share intentions An innovation changes how people organize, how they do business, and/or how people live their lives. ...

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BiF-4 Insights – Joe Coughlin – Age Lab (MIT)

We are going to be living longer but we haven’t thought about how. How do we realign individual behavior or expectations? We enjoy living longer because we can do things. How will transportation evolve? 70% of Americans live with no access to public transport or a lousy level of service How do we reinvent caregiving and self-care? How are we ...

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BiF-4 Insights – Richard Saul Wurman – Author and founder of TED Conference

Currently working on a project called 19.20.21 Founding principle is that it is currently impossible to compare city data or city maps across cities This may seem crazy that you can’t, but it was actually 99 years after the publishing of the Bible by Gutenberg before pagination was invented. Storytelling must set context: You must start from the point of ...

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BiF-4 Insights – Blue Shirt Nation

Steve Bendt and Gary Koelling both came from an advertising background and so we went out and started pitching this idea we had of a social network for employees (Blue Shirt Nation) Everyone we talked to was supportive and referred us to someone else, until we went in a big circle But nobody wanted to put up any money So ...

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BiF-4 Insights – Richard Satava – University of Washington

Permission to fail and not micro-managing R&D teams is key. Have to think about shrink-wrapping maintenance and long-term service. Operationalizing technology is not easy– Many projects fail in operationalization “Technology Readiness Levels”– Learn More Once a technology reaches consumer acceptance, potentially innovation stops. Gas to induce suspended animation?– Learn More For more information on the talk, go here.

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