BiF-4 Insights – Dave Kusek – Berklee College of Music

by Braden Kelley

Technology has changed everything with music, which used to be free:

  • Radio (still free)
  • Records fixed music at a moment in time (hear the same song, played the exact same way, over and over)
  • TV led to mass-marketing of music

Artists as brands

  • People want to have relationships with artists not record companies

For more information on the talk, go here.

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