LinkedIn or Ning for Innovation Community?

by Braden Kelley

Which do people prefer for sharing interesting news, articles, videos, and all around community – Ning or LinkedIn?

I created an Innovation Community a year ago on Ning and to date it has 42 members.


Ning had a lot of promise when it first came on the scene, but I’m not sure that it has a bright future because it hasn’t found a way to make itself an integral part of people’s lives.

I created the Continuous Innovation group on LinkedIn two months ago and it already has 470+ members.


LinkedIn groups don’t require people to join yet another social network and build yet another profile (most people are already members of LinkedIn – or should be). LinkedIn is part of many people’s routine, and if it’s not they can sign up to receive a daily or weekly digest of group activity by e-mail.

LinkedIn groups may not offer all of the functionality of Ning groups, but they do offer discussions, job postings, and the ability to share news articles or other links. I think that’s good enough.

What do you think?

Care to discuss this in the Continuous Innovation group?


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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