The Carrot Principle – Pixar Style

by Braden Kelley

I’ll be publishing a book review of “Conquering Innovation Fatigue” soon, and for a bit of fun I thought we could flashback to a book I reviewed in June 2009 – “The Carrot Principle” – Pixar-style:

It just goes to show that not paying attention to the rewards and recognition for your most valuable resource (your employees), can result in breaking the will to share – this point we will discuss in the book review of “Conquering Innovation Fatigue” by Jeff Lindsay, Cheryl Perkins, and Mukund Karanjikar.

Are you moving your employees’ carrot?

Are you willing to pay the consequences?


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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