When I conduct media training, we teach spokespeople to not just think in terms of sound bites, but to use those sound bites at the beginning of their answers. That way, they’re not only more quotable, but you have a better chance that the reporter is taking good notes and gets your comment recorded for use in their piece.
Pretty much the same thing goes for presentations and Twitter today.
If you’re giving a presentation, make sure your script is full of tweetable content. Think in terms of 140 characters or less. As you’re preparing, literally write out those tweetable points to ensure they’ll fit with room for retweets to spare (right around 100 characters is about right).
If your goal is to share your story not just to those in the room, but their followers as well, this will ensure you’re getting maximum pass-along for yourself and your message.
Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at firstname.lastname@example.org or visit www.heinzmarketing.com.