My dad came back from Ed Foreman’s Successful Life Course in the mid 1980s with a new favorite word, “TERRIFIC!!!” as the all-the-time answer to the question, “How are you doing?”
Back then, it was bothersome to me because it was clear he wasn’t always TERRIFIC. Years later after listening to some of Foreman’s tapes and seeing him live, I finally understood the reason for saying “TERRIFIC!!!” all the time. The point is words precede attitudes and attitudes precede actions. Saying you’re TERRIFIC gets you in the mental mindset that will ultimately lead you to act as if you are TERRIFIC!!! all the time.
I got it and tried to embrace the belief, yet couldn’t get myself to say TERRIFIC. My version is, “Wonderful!” It’s certainly more understated, yet still far more positive than I would have ever answered previously. I’ll admit I don’t always come off sounding “Wonderful,” but the greeting does stand out and helps keep me honest about being thankful for the MANY truly wonderful aspects of life.
So, how are you doing?
Mike Brown is an award-winning marketer and strategist with extensive experience in research, strategy, branding, and sponsorship marketing. He’s a frequent keynote presenter on innovation and authors Brainzooming!