This is the eighth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?‘. Here is the next perspective in the series:
by Rocco Tarasi
Is there an industry more in need of innovation than education?
It is one of the largest industries in the United States, with over $1 trillion dollars spent annually. You are a consumer in this industry practically from birth until death. And yet most believe that the industry has lagged the pace of innovation so much that the education market today is comparable to the newspaper industry of 1999 – enjoying healthy profits before innovative start-ups disrupt their existing (archaic) business models.
The Washington Post recently wrote that:
“Students starting school this year may be part of the last generation for which ‘going to college’ means packing up, getting a dorm room and listening to tenured professors. Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet. The business model that sustained private U.S. colleges cannot survive.”
Students (and their parents) enrolled in higher education have experienced first-hand how strict rules conspire to make it harder to graduate on time – including the difficulty of transferring credits between schools and the difficulty in scheduling “core” classes that, for some reason, are never offered during the semesters you need them. According to the American Enterprise Institute, four-year colleges graduated an average of just 53% of entering students within 6 years.
At the same time that schools are working to keep you a student as long as possible, they are also increasing the cost. By how much? According to a FastCompany article, since 1990 the cost of college tuition has gone up more than any other good or service.
Maybe part of their problem is that they haven’t figured out a simple concept called “economy of scale”, where as more students are added the cost per student should decrease. And yet a Forbes editorial noted that the administrative and support staff at colleges between 1997 and 2007 increased at a rate double the rate of enrollment growth. It is not surprising though, since there is little incentive for colleges to control their own costs – after all, they are selling arguably the second largest purchase most people will ever make, funded almost entirely by guaranteed loans. What other industries have this type of built-in financial benefit?
Fortunately there are some cracks in the armor forming. Although the most recent Inc 500 list of fasting growing private companies included only four related to education, there are a number of start-up companies trying new ideas to disrupt the status quo:
- Open source textbooks from Flat World Knowledge
- Open source course content from the OpenCourseWare Consortium
- Degrees taught by volunteer faculty at the University of the People
- Peer learning from Peer2Peer University
- Competency-based degrees from Western Governors University
- Online education aggregators like Academic Earth.
These are all great initiatives, but there is a deep-seated cultural reason that the higher education industry has been able to stifle any potentially disruptive business models: the perceived value of where a person earns their degree is extremely high – arguably much higher than it should be. For real change to take hold in the industry, we need to think differently about how to measure and value education.
You can check out all of the ‘Innovation Perspectives‘ articles from the different contributing authors on ‘What product or sector is in desperate need of innovation?‘ by clicking the link in this sentence.
Rocco Tarasi was an accountant, investment banker, and CFO before becoming a technology entrepreneur.