Monthly Archives: February 2010

56 Reasons Why Innovation Initiatives Fail

Innovation is in these days. The word is on the lips of just about every CEO, CFO, CIO, and anyone else with a three-letter acronym after their name. As a result, many companies are launching all kinds of “innovation initiatives” – hoping to stir the soup. This is understandable. But it is also, far too often, very disappointing… Innovation initiatives ...

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Innovators Welcome Ambiguity

Brilliant thinkers and innovators are very comfortable with ambiguity – they welcome it. Routine thinkers like clarity and simplicity; they dislike ambiguity. There is a tendency in our society to reduce complex issues down to simple issues with obviously clear solutions. We see evidence of this in the tabloid press. There have been some terrible crimes committed in our cities. ...

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Radical Innovation of Meaning – Apple iPad

“Ultimately, the iPad is a large iPod touch: a great device to draw your inspiration from, but perhaps not the seismic shift in technology that we were expecting.” – Claudine Beaumont, Apple iPad review, The Telegraph The much anticipated announcement of Apple’s iPad tablet was met with a resounding… “ho hum” or worse from much of the technology crowd. The ...

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Secretly Famous

Clockwise: Jumble Room, The Randy Pike, Augill Castle, Little Town Farm as seen on ‘Secretly Famous’ by Kevin Roberts A key element of a Lovemark is secret ingredients (in the Mystery bucket). Think the recipe for Coca-Cola. The Harley Davidson sound. How you get the Caramello into the center. Some secrets however are for sharing, not locking up. In sojourns ...

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Reverse Innovation a Popular Trend

The Rise of Simplicity – The Reason Behind the Success of Reverse Innovation by Yann Cramer Thanks to a number of spectacular successes obtained by blue-chip companies in recent years, Reverse Innovation is becoming a popular trend. Examples include GE’s portable ultra-sound equipment designed in China and sold worldwide, LG’s low cost air conditioner designed in India and sold worldwide, ...

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Speed vs Strategy

Cristobal Conde is CEO of SunGard, a leading global software and IT company. In an interview with the Wall Street Journal, Conde was asked what has been the best move he’s made during the downturn. He answered, “We could have generated more earnings by having more layoffs. We wanted to protect R&D. We wanted products ready to go at the ...

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Two Biggest Mistakes in Social Media

What are the two biggest mistakes in social media marketing? 1. Believing everyone sees your content 2. Believing no one sees your content In the first instance, thinking you can simply dabble in social media and get lots of people to see what you’re saying doesn’t work. For nearly any traditional brand (and @shitmydadsays isn’t a typical brand) wanting to ...

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Share the Love

Three Strategies for Creatively Recognizing Employees Valentine’s Day is for lovers. Usually we stay away from the topic of ‘love’ at work but we’re talking about positive recognition here, not the stuff that gets you in a sexual harassment lawsuit! Smart leaders and managers know that it’s a good time to show your employees some love as well. In other ...

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