Monthly Archives: May 2010

Double Down – Two Innovation Templates in One Bite

Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of “sandwiching” to the two slices of fried chicken (demonstrating the template, Task Unification). What I like about this idea is that it shows the power of innovation ...

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Microsoft Stalling, Apple Growing

When will Apple have more revenues than Microsoft? How about later this year? by Adam Hartung Many of us remember the first Apple vs. Microsoft battle. Apple pioneered much of the personal computer business, and led the innovation curve for years with its implementation of the mouse and on-screen graphics. But eventually Microsoft successfully copied the innovations with Windows, and ...

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April's Top Ten Innovation and Marketing Articles

This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are April’s ten most popular innovation or marketing posts: 100 Simple, Low-Cost Ways to be More Creative on the Job – ...

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Innovation Perspectives April Wrapup

Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was: “What is the role of social media in innovation? ...

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101 CreativiTeas for the Knew Age

Face it. No matter how much we tell people there’s no such thing as a “magic pill,” we all want it. Well, I don’t have the magic pill, but I DO have something even better — a virtual potion that has the potential to free you up from mucho obstacles and activate your inner manifester. All you need to do ...

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Evaluating Ideas

Generating a large number of ideas is a key part of the creative thinking process. The more ideas you come up with the more likely you are to find something truly innovative. But having a long list of ideas creates an issue. How do you select the best ideas to carry through to implementation? Have you ever been in a ...

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Kaiser Permanente Crosses the Innovation O-Gap

In corporate innovation, it’s all about the O. At the recent Frost & Sullivan Executive MindXchange in San Francisco, Dr. Naomi Fried, VP of Innovation and Advanced Technology for Kaiser Permanente, presented her organization’s approach to managing innovation.This was a great opportunity to hear practical advice. Kaiser’s approach to innovation was recently profiled in BusinessWeek. Kaiser Permanente, which generates $40 ...

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Great Words from Great Women

Clockwise from top left: Helen Keller, Janis Joplin, Estée Lauder, Mary “Mother Jones’ Harris by Kevin Roberts A recent post on happiness included some words from great men. Here are ten women with some wisdom on purpose, courage, and justice: Margaret Mead: “Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the ...

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Willing to be Great

I recently attended a conference with about 150 other client-side and agency marketers at which we had the pleasure of hearing from Scott Bedbury, who played a key role in the rise of both Nike and Starbucks, and Jeff Hayzlett, who is playing a key role in the resurrection of Kodak. Despite having completely different styles, Bedbury and Hayzlett were ...

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Constraining the Possibilities

Working on a client project last week, an unusual constraint was placed on the project. The marketing lead for the multimedia presentation dictated there be no narration on the 3 to 5 minute piece. As each creative team member pointed out how narration would be such a help in getting the message across, he would reiterate his statement, “That’s great. ...

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