Monthly Archives: June 2010

May's Top Ten Innovation and Marketing Articles

This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are May’s ten most popular innovation or marketing posts: 20 Strategies for Solo Social Media Success – by Mike Brown Create ...

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E-tailing and the Net Generation

“Hey Dad, can I have your credit card number? I need to buy something online”. This is not just an annoying question my sixteen-year-old son seems to ask me two or three times a month. It’s a harbinger that e-tailing is set to go ballistic as soon as today’s teenagers get their first paychecks. Let’s face it, most of us ...

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Are Sustaining Innovations Expensive?

The cost of Defend & Extend – Microsoft, Apple, Google, IBM, Cisco, Dell, HP by Adam Hartung In theory, Sustaining Innovations that help a company Defend & Extend its products are supposed to be cheap. The breakthrough is done, and the investments on variations, derivatives and enhancements are “engineering” as opposed to “science” so the development is supposedly more easily ...

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The Importance of Marketing Alignment

Is marketing aligned with the business? And who’s fault is that? Too often we see departmental objectives not quite aligned with the overall business objectives for a particular organization. This isn’t a good thing, but it’s not uncommon either. Surprisingly, this lack of alignment doesn’t necessarily come from different ideas of what marketing should be focused on. I’ve had CEOs ...

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