Monthly Archives: June 2010

Are You an Idea Addict?

There are lots of things in this world that people get addicted to: alcohol, nicotine, heroin, sex, and iPhones just to name a few. But perhaps the biggest addiction of them all is the addiction to our own ideas. Here’s how it works: We think something up. We feel a buzz. We tweak it, we name it, we pitch it, ...

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Innovation Perspectives – Decide to be Different

This is the first of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the initial perspective in the series: by Jeffrey Phillips Every firm has the capacity to innovate, so what’s often lacking has ...

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Innovation and Optimism

I've been thinking a lot lately about the power of optimism and how it pertains to innovation and to issues like the Gulf Oil spill. This promises to be a long and rambling post, so suffice it to say that most innovators are optimists, and wouldn't be innovators otherwise. Yet we have to balance the challenges that optimism introduces into the reality the world imposes.

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When Should Management Push Enterprise 2.0 Adoption?

After the Boston edition of the Enterprise 2.0 Conference, IBM’s Rawn Shah wrote a great follow-up post outlining ten observations from the event. A couple points that I found myself agreeing with wholeheartedly were: Adoption is about transforming human behaviors at work – More folks are starting to recognize that it is not trivial to bring communities and other social ...

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Tea and Synergy

In order to thrive in a Participation Economy, traditional media outlets like newspapers and magazines will need transformational ideas. Especially when it comes to creating revenue in an age of free content. Of all companies, Starbucks might have happened upon just such an idea. Next month, the coffee giant will begin offering free wi-fi in all of its American locations. ...

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How Xerox Monetizes Non-Core Innovation

Point: Monetize non-core innovation rather than pruning it. Story: Ursula Burns, CEO of Xerox, discussed innovation at her company in an interview at the World Innovation Forum June 9, 2010. She described initiatives to improve the return on innovation at Xerox’s research centers such as PARC (Palo Alto Research Center). PARC’s ground-breaking inventions like the graphical user interface, ethernet, and ...

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Extending Your Brand – New York Times Style

“All the news that’s fit to print” is the longstanding motto of The New York Times that has served them well. What a great brand. Fashion, sports, science, politics, sports, business, arts, travel, the arts, etc, it’s all in there and extremely high quality reporting every day. Incredible photography as well. They made the shift to online as elegantly as ...

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Why Newspaper Ads Beat Social Media

I need to get the word out about my business. I want to effectively reach my target audience and drive sales. Yesterday I was challenged by Todd Sattersten to justify why print ads beat social media for getting the word out. In this exercise, I have two venues to compare: (a) newspaper ads (b) social media venue (we’ll make it ...

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Who Owns Cost?

I’ve heard product cost is designed in; I’ve heard it happens at the early stages of product development; And, I’ve heard, once designed in, cost is difficult get out. I’m sure you’ve heard this before. Nothing new here. But, is it true? Is cost really designed in? Why do I ask? Because we don’t behave like it’s true. Because was ...

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Getting Nothing but Social Media Static

Back in the day, before cable, satellite, HD and giant screens, watching TV wasn’t the same experience. It was subject to poor picture quality, interference from outside signals, and frequent static all viewed on small screens and requiring an antenna to get decent reception even from a local TV station. For as much as we’ve advanced in technology, consider the ...

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