Monthly Archives: June 2010

Creativity Starts with Copying

What do these two paintings have in common? While Les Demoiselles d’Avignon (1907) is world-famous, The First Communion, painted 12 years earlier, would only be recognized by experts or serious connoisseurs. Well, both are Picasso’s! What does this tell us? Firstly, that even the most innovative geniuses need their formative years: one does not revolutionize painting without having learned painting ...

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Will Google and YouTube be the Journalism of 2020?

Will YouTube be the USA Today or Wall Street Journal or New York Times of 2015 or 2020? According to Mediapost.com “YouTube’s Secret Citizen Journalism Plot Exposed.” Referring to a SF Weekly article by Eve Batey “YouTube Explains Top Secret ‘News Experiment’ to Local Media, But Doesn’t Really” the reporting is that YouTube plans to hire groups of citizens in ...

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50 Awesome Quotes on Risk Taking

1. “Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.” — Goethe 2. “Security is mostly a superstition. Life is either a daring adventure or nothing.” — Helen Keller 3. “It’s not because things are difficult that we dare not venture. It’s because we dare not venture that they are difficult.” ...

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Education Spotlight – City University London

A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others – creativity. It is therefore timely that the City University London formed its Centre for Creativity with a goal of becoming the UK leader in the teaching, research and transfer of creativity in professional practice, ranging from informatics and engineering to business ...

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‘Why’ Are You Innovating?

The Why of What You Do

Why do we go to work every day? Why do our companies exist? Why is our company going to exist in the future? “Why” is the fundamental question every business leader should be able to answer, immediately, with absolute clarity. Without knowing why a company exists and the purpose of the business, the people who work for an organization cannot ...

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Word of Mouth Marketing Will Never Die

Question: What’s better than hyping your own product? Answer: Having a satisfied customer do it for you. My friend Heather was previously using an real estate agent that was a tad on the pushy side. The agent did all those things that really cheese potential home buyers off, like suggesting homes way out of Heather’s budget. The agent basically tried ...

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Our Misguided Focus on Patents

Is it patented? Can we patent that? We need a @#!$%& patent and we need it now! You hear that a lot these days. Everyone wants to be part of the new economy, the thinking economy, and patents are the key, right? No. Patents are the results of something – good, old-fashioned innovation.

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Rational Optimism

How about this for a view of the future? Prosperity spreads, technology progresses, poverty declines, disease retreats, fecundity falls, happiness increases, violence atrophies, freedom grows, knowledge flourishes, the environment improves and wilderness expands. According to scientist and author, Matt Ridley, this is what we can expect from the future based on a reasonable reading of human progress starting with the ...

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10 Ways to Make Your Social Media Strategy Come Alive

If you’ve been a Brainzooming reader for any length of time, you’ve seen discussion about Jay Conrad Levinson’s guerrilla marketing strategies. We frequently adapt his standard guerrilla marketing approach to help businesses customize their marketing implementation toolkits. This allows them to take best advantage of low incremental cost resources available to them. Relative to social media strategy, we’ve modified and ...

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Innovation For Innovation's Sake?

Innovate or die, that is more or less the motto I have been hearing when working as a consultant with organizations in the last few years. Innovation has become fashion and if you don’t put it into your values and your strategy you surely will perish as an organization in the next few years… Or at least that is what ...

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