Innovation Perspectives – Get Realistic and Start Small

by Mark Turrell

This is the sixth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series:

by Mark Turrell

Innovation Perspectives - Get Realistic and Start SmallWhat are three specific actions that a non-innovative company can take to become more innovative?

Limit your expectations – stop reading books about Google, and get realistic about what you can achieve in your own firm

Take a baby step – find something small to do, a tiny idea, and go do it. It could be a change to the way you handle expenses, or a new format for your invoices. By taking just a small step, you begin to realize that change is possible, that it’s not that hard.

Develop your ‘end goal’ – where do you want to be… your organization to be? Your end goal will give you a clue as to how much you will ‘need’ to innovate, if at all. Perhaps you’re a sole trader with a lifestyle business. Or you’re working in a government agency. Once you have an end goal, a realistic end goal, you can begin to think about how – and how much – to innovate in context.

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You can check out all of the ‘Innovation Perspectives‘ articles from the different contributing authors on ‘What are three specific actions that a non-innovative company can take to become more innovative?’ by clicking the link in this sentence.


Mark TurrellMark Turrell is the Co-founder of Imaginatik plc. Imaginatik provides services and technology for Collaborative Innovation and Collective Intelligence. Imaginatik is a pioneer of innovation and idea management methods and features, with over 50 multinational clients.

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