A Creative Partnership in Disarray?

by Mike Brown

Best to Let it Be

by Mike Brown

A Creative Partnership in Disarray?Bloomberg Businessweek featured a pitiful review of the book “You Never Give Me Your Money: The Beatles after the Breakup,” by Peter Doggett in a recent issue. The theme of the rather tortured review (and one can assume of the book) was whether something could have been done to keep the The Beatles together, primarily because of all the money they left on the table.

As a point of comparison, the Rolling Stones (essentially Mick Jagger and Keith Richards) were cited for having kept their creative partnership together in the face of impending bankruptcy around the same era The Beatles disintegrated.

That’s certainly one point of view – keeping your failing creative partnership together solely for the money – but it’s a messed up one. I’ve always admired The Beatles for calling it quits before the complete collapse of their collective creativity. It was readily apparent the group wouldn’t ever work creatively anywhere close to the levels of just a few years earlier.

Sure the Stones had some musical highlights in the early 1970?s, and they’ve grossed a lot of money since, but is there anything in the Stones’ creative output of the last thirty-five years you couldn’t live without (remember 1981?s Tattoo You was largely recorded much earlier)?

Answer: NO.

Here are two other examples from my personal favorite bands:

  • The Who reunited several times to try and keep John Entwistle out of financial trouble despite the fact they were artistically and creatively bankrupt through the ravages of drugs and without the unique drumming style of Keith Moon.
  • As much as I love early R.E.M., the group said they’d break-up if any member ever quit. Yet drummer Bill Berry (who been credited as being a songwriting strength within the band) came and went as the band continued. Sure they continued to get paid on a huge recording contract, but there’s been little fresh material from the group a fraction as strong as their early catalogue.

Are those enough examples to move on? Great.

Sometimes creative energy gets used up, never to be replenished. That’s part of what was magical about The Beatles. We didn’t have to live through (much of) their crappy output. We have their best work to remember them by without years of subpar filler.

Take this lesson to heart in your own creative life. You may be a part of a magical creative team, but chances are it will run its course – which is completely normal. When it happens, enjoy your memories, and let your former creative partnership be.

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Mike BrownMike Brown is an award-winning innovator in strategy, communications, and experience marketing. He authors the BrainzoomingTM blog, and serves as the company’s chief Catalyst. He wrote the ebook “Taking the NO Out of InNOvation” and is a frequent keynote presenter.

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  1. Interesting blog post on what happens/should be allowed to happen when ‘creative juices’ run out! But an article that I stumbled across last months suggests some ways that may help creative energy go a longer way, including the use of psychological distance, and the involvement of people from very diverse backgrounds in a creative exercise. Google or Yahoo ‘The Role of Psychological Distance in Creativity and Innovation’ to read the relevant article. (The link is http://thelaughingbuddha.wordpress.com/2010/06/14/the-role-of-psychological-distance-in-creativity-and-innovation/)

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