Monthly Archives: July 2010

Innovation Perspectives – Green Field Innovation

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the next perspective in the series: by Drew Boyd Here are three green ...

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Confidence versus Arrogance

Confidence vs. Arrogance… Is it merely a question of semantics? I think not. While confidence can be mistaken for arrogance, and vice-versa, they are clearly not interchangeable terms. When you think of yourself as a leader do you view yourself as having the quiet confidence of David or the boastful arrogance of Goliath? In today’s post I’ll describe the power ...

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1,500 Innovation and Marketing Articles and Growing

Yesterday Blogging Innovation passed a significant milestone – we published our 1,500th article. We’ve come a long ways in the last eighteen months: THEN – 8,500 monthly unique visits and 13,000 pages per month NOW – Nearly 300,000 monthly unique visits and 1.7 million pages per month We’ve also broadened where you can find our articles and video interviews: THEN ...

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Five Common Innovation and Change Mistakes

Common Wisdom Regarding Purposeful Or Successful Innovation Is Wrong by Idris Mootee Walk into a Barnes and Noble you can find dozens of books on innovation. There are books ranging from teaching the ‘how to” to teaching creative thinking. There are not many good ones simply because the subject is a moving target with rules being broken and created every ...

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Top 10 Reasons for Open Innovation Failure

A recent #15inno Twitter Chat made me ponder on the worst and most common mistakes that companies do on open innovation. Here comes a list of my thoughts – still work in progress. 1. Companies do not identify proper business reasons for engaging with open innovation. 2. Companies copy competitor’s initiatives rather than creating their own unique initiatives that match ...

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Redefining Innovation's True Reward

Amassing Intellectual Property and Value Creation by Robert F. Brands What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola – and read its performance reports – to get a true taste of the answer. In 1980, the Coca-Cola Company was struggling, and its market share was underperforming compared to its competitors. So at a worldwide management ...

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Innovation Perspectives – Follow Their Hearts

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the next perspective in the series: Where the Heart Leads, the Head (and ...

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Doubling Innovation Success with White Space

Nielsen, Consumer Products, Apple, Google… by Adam Hartung “Boost Innovation Without the Boss” according to an article by Paul Sloane. Citing data from The Nielsen Company’s study of 30 large consumer products companies showed that companies with White Space Teams (what they call Blue Sky) teams are far more successful at creating revenue generating innovation than companies trying to innovate ...

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Innovation Perspectives – Opportunities or Threats?

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the next perspective in the series: by Jeffrey Phillips There are two questions ...

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The Accidental Breakthrough

Contrary to popular belief, breakthroughs are less about the act of inventing new things than they are the art of recognizing “happy accidents” — those unexpected moments when an elegant solution reveals itself for no particular reason. The discovery of penicillin? The result of Alexander Fleming noticing the formation of mold on the side of a Petri dish left unattended ...

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