Monthly Archives: July 2010

3 Keys to Retail Marketing Success

It’s easy to make retail marketing too complicated, or entirely too tactical. But the more retail businesses I see and speak with, big and small, the more I realize they all need to focus on three things: 1. A great customer relationship management system. This is key. It’s the hub of all information you have about every customer. Who they ...

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Innovation Perspectives – Identifying Early Stage Innovation

This is the first of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the initial perspective in the series: 8 Ideas for Better Identifying & Forecasting ...

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Can Innovation Management Be a Profession?

The importance of managing innovation as a process is one of our key themes here. Because the success of any single great idea is pretty close to impossible to predict, the best way to successfully innovate is to try a lot of things, and to manage ideas through a process. If you do this, you can become better at innovating. ...

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Boost Innovation Without the Boss

Keeping the boss away increases innovation by Paul Sloane Billions of dollars are spent on developing and launching new consumer packaged goods (CPG) products each year, and some companies see tremendous success while others – don’t. Why? One secret appears to lie in the degree of senior management involvement in the creative process, according to a study by The Nielsen ...

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Effects of the Internet on Your Brain

Nicholas Carr’s new book The Shallows has sparked a lively debate over how the Internet affects our brains. Carr believes that twitter feeds and blog posts have rendered us less able to concentrate on involved intellectual tasks like reading novels or watching opera. In fact, many notable thinkers have voiced this concern in recent months. Playwright Tom Stoppard recently lamented ...

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Four Innovation Viewpoints

I’m going out on a limb here, limiting myself to four innovation viewpoints. I’m sure there are many readers who’ve already decided that there have to be far more than four. Perhaps there are, but stick with me to understand my thinking. I’m writing today about how innovation consultants and service providers think about the innovation space – how they ...

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Emotional Constraints on Innovation

“Constraint” is most often an excuse rather than a constraint. In fact, there are very few true constraints, with most of them living in the domain of physics. A constraint is when something cannot be done. It’s not when something is difficult, complex, or unknown. And, it’s not when the options are costly, big, or ugly. There are no options ...

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25 Ways to Break Creativity Blocks

Creative blocks are maddening, but having a readily available strategy to get your creativity back when one happens turns it from crippling to a mere nuisance. Here are 25 creativity strategies to get your Brainzooming when you’ve hit a creative block. Pick as many strategies as you need to get your creativity going again: Switch to a Bare Wall – ...

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How Open Should You Be With Open Innovation?

Classical “Not Invented Here (NIH)” approaches are usually associated with a secretive and highly protective approach to business. Such companies are keenly aware of the risk of disclosure, the danger of handing even the most minor advantage to competitors and the personal career risk of doing something wrong. The default position is usually legally-driven, involving heavy nondisclosure agreements (NDA), concern ...

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