Obviously not every one of these strategies needs to be integrated with the social media / networking strategy in every business. But all of them ARE integration possibilities based on first-hand client experience and regular perusal of social media case studies.
And while we’re at it, here’s another suggestion: if you’re over 40, don’t succumb to artificial age or generational divides between you and the “younger crowd” that “gets” social media either. Social networking will neither save nor end the world as we know it, but it has and will continue to fundamentally change vital aspects of business strategy.
Do yourself a big favor. If you haven’t already, start thinking about social media and social networking holistically right away. The future success of your career and your business depend on it!
Mike Brown is an award-winning innovator in strategy, communications, and experience marketing. He authors the BrainzoomingTM blog, and serves as the company’s chief Catalyst. He wrote the ebook “Taking the NO Out of InNOvation” and is a frequent keynote presenter.