Monthly Archives: October 2010

Innovation and Sustainability

Turning Green into Gold by Boris Pluskowski It wasn’t that many long ago that friends and clients who have known me for a while, would start giggling when asking me a question on the topic of green innovation. In part I think this was because of my reputation for doggedly insisting that companies focus exclusively on value creating activities – ...

Read More »

Inspiration for Innovation

In order for organizations to successfully achieve innovation – the lifeblood of any company – Robert’s Rules of Innovation gives ten imperatives to follow in order to attain sustainable growth. The ten imperatives begin with the first step that needs to be accomplished before any progress can be made, and that is to inspire and initiate. After all, every team ...

Read More »

Do you have the right experience?

Enhancing Customer Experience Can Lead To Business Growth by Roy Luebke One critical area for a business to focus its innovation efforts is customer experience. In the digital environment this is also referred to as the user experience. Physical or digital experience notwithstanding, given the past two years of economic disruption, marketers face a new set of drivers that will ...

Read More »

Two Ways to Select Ideas for Innovation

Innovation is more than just generating ideas. Most organizations have more than enough ideas. They might need better ones, but usually they need to get better at selecting ideas, executing ideas, and diffusing ideas. The irony of this situation is that there are a lot of techniques around (and consultants that use them!) designed to help generate ideas, but not ...

Read More »

Innovation Perspectives – Adapt and Reinvent

This is the first of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘Thinking about the future: what big innovation do you expect within 10 years?’. Here is the initial perspective in the series: by Tim Woods When you think about the next 10 years for innovation, and what big discoveries ...

Read More »

Creativity Training and the Soldier

I knew I was in trouble the moment he smiled. All I could see were four metal teeth — the front ones — the ones people use to bite things. Like an apple. Or the head of an outside consultant teaching a class on creativity to 24 managers at AT&T. His nametag said “John Andrews,” but when it was his ...

Read More »

You Don't Own Your Brand

Gap Inc. recently received a lesson in the power of Lovemarks. Earlier this month, the clothing retailer unveiled a new version of its logo which ditched the classic all-caps blue box emblem that the company had used for over two decades. The company replaced it with a sleeker logo featuring helvetica typeface and a small floating blue square. According to ...

Read More »