Monthly Archives: January 2011

Incremental Innovation and the Evolution of the Sailing Ship

Incremental innovation is more about improvement rather than what one thinks of as true innovation. The changes associated with incremental innovation are neither substantial nor ground-breaking. And the effect on market share is one of protection of existing share as opposed to the creation of a new product or market. Richard Foster and Sarah Kaplan – authors of the book ...

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Creating an Innovation Community at U.S. Bank

One of the most pervasive myths about innovation is that it happens to isolated individuals who have a spark of creativity. The story unfolds that through trial and tribulation, the lonely innovator overcomes obstacles and eventually creates a compelling new product. While that story is entertaining, it is for the most part a fairy tale. Most experienced innovators can tell ...

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Introducing the Free Market into University Technology Transfer Services

An effective university technology transfer model should take advantage of lessons learned from the current process, tap into the power of the free market, use today’s internet technologies, and enlist emerging open innovation paradigms. The good news is that drastic change to today’s university tech transfer process may not be necessary. Let’s call this proposed model the “Plan B” approach ...

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January 2011 Sponsor – Spigit

Thank you to Spigit for sponsoring Blogging Innovation for January 2011. What a year! Spigit ended 2010 with a record quarter in revenues and bookings, customers and headcount. In the beginning of January, Spigit was recognized as one of JMP Securities’ “Hot 100: Best Privately Held Companies in the Software Industry”. The leader in purpose-built innovation software also announced the ...

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Five Ways to Re-Ignite Innovation

A journalist recently asked me this question: What are the five things the CEO of a once-innovative company must do to “innovate innovation” (or innovate the innovation process) and get the creativity process humming again? These were my replies: Get rid of the reasons why it does not work in the first place. Identify the stumbling blocks and remove them. ...

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Letting Go is a Good Way to Spur Innovation

Saline marshlands abound around the world. They are low-lying areas that get flooded with sea water in spring tides, making the soil saline and usually unsuitable for traditional agriculture. In a number of cases in Europe, they have been drained and reclaimed from the Middle Ages and have become prime agricultural lands protected by heavy dykes. Emblematic examples include The ...

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Why Innovation Makes Executives Uncomfortable

I’ve been working in the “innovation field” for over seven years as a consultant, and I did regular “innovation” work for a number of years previously, so it is with a bit of chagrin that I come clean on the fact that it finally occurred to me why innovation makes many executives uncomfortable. I think if you are constantly reinforcing ...

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Brand Exposure

Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of scarcity to brand management? If not, then this post is for you. While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often ...

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