Monthly Archives: March 2011

Big Companies Need Small Companies in their Open Innovation Ecosystems

Corporations that are taking the lead in open innovation are hoping to gain an advantage over their competitors as they will get access to a more diverse inflow of opportunities, which can lead to faster and better innovation. Specifically, as they look toward smaller companies to bring within the orbit of their open innovation program, corporations understand that small companies ...

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Fostering an Innovative Culture

In the last few years, innovation has become increasingly important, with the rise of outsourcing, and companies being forced to become tighter due to the global recession. People understand that they need to be innovative, they’re just not sure how or where to start. Start at the top. If the CEO, and the other executives don’t believe in innovation, and ...

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No Vision = No Innovation

My son shocked my wife last night by announcing that he didn’t think the space program had anything to offer mankind. He had been assigned a paper in his middle school English class in which he needed to make a provocative point and sustain his argument with facts. He decided to examine space flight and whether or not NASA would ...

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Why The Idea Champion Is So Important

Collecting ideas is the easy part, believe me. If you launch an idea generation campaign, whether it be internal or external, you will receive some creative, brilliant ideas. Internal stakeholders or external customers have the answers that you’re looking for. You need to believe that good ideas will come, and start collecting. The real problem comes with idea management. A ...

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Nissan's "Innovation For All" Campaign

A few months ago, Nissan North America launched a marketing campaign called “Innovation for All”, that has since proved to be a very effective campaign. The campaign was intended to highlight some of the major innovations that Nissan has implemented over the years. Being in the innovation space, this marketing campaign excites me, as it highlights the importance of innovations ...

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Treating Innovation as an Experiment

Most businesses recognize that they “need” to do innovation, just like I recognize that I “need” more exercise. Unfortunately, while for me more exercise simply means setting aside the time to do it and having the discipline to actually go out and jog, or swim, or bike, innovation takes more than time and discipline. It takes resources, and few firms ...

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Creating Cross-Divisional Innovation Cohesion

R&D, Marketing, Sales, Finance, IT – you’re familiar with the most common departments within a standard company, and have likely been involved with one or more. You know it can be a real challenge for unalike minds to understand where each other is coming from regarding any number of topics within a project. As an owner, you have to be ...

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