Participation to Build a Nation

by Kevin Roberts

Participation to Build a NationWhile in Africa the world’s eyes are focused on Libya, further down the continent South Sudan is working through the process of formally separating from North Sudan to become the world’s newest nation. After years of civil war there are still strong tensions between the two states, but it was great to discover how the South chose a song in readiness to celebrate its entry to the world.

The South Sudanese national anthem was selected through an X Factor style talent show in a baking hot concert hall, according to the BBC. The audience went crazy at the end of each anthem as different singers shared their heartfelt renditions of the nation’s struggle and triumph. In a spirit of hope entrants abandoned the military-style march of the existing Sudanese national anthem. The brief was for something serious. Everyone was passionate. People had tears in their eyes. The winning lyrics came from a group of no fewer than 49 poets.

Participation to build a nation. What a great foundation for a future.

Image credit: Peter Martell

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Kevin RobertsKevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to To see this blog at its original source, please go to

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  1. Francisco Moyet-Ortiz

    We don’t have to reinvent nothing; we must know where the brine ere gave to them all what they need to convert the intangible to “tangible”; tha’s really the key…moy

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