Ideas While You Sleep

by Kevin Roberts

Ideas While You SleepEarlier this month I spoke at the National Speakers Association of Australia (no pressure!!!). Shortly afterwards I got a warm thank-you from incoming President, Yvonne Adele, who also happens to be the inventor of a global overnight brainstorming service called Ideas While You Sleep. It’s Twitter-powered, participation-driven, harnessing the fertile mind of the crowd to empower the individual. Clients submit their challenge late afternoon in their local time zone, and Ideas While You Sleep churns out 100 ideas while you’re burning the midnight oil and catching a few z’s, courtesy of hundreds of ideas agents around the world. Great idea, smart business. Ideas are the currency of the future and Yvonne has opened an express-exchange in an always-on world: cash for concepts, now.

Image credit: The Evil Eye Cafe


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Kevin RobertsKevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.I

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