Treat Crazy Ideas With Respect

by Mitch Ditkoff

Treat Crazy Ideas With RespectThe next time somebody approaches you with a “crazy” idea, pause before putting them down. Instead of looking for what’s wrong, look for what’s right.

See if you can find a hidden jewel in the idea, a principle, an essence that the idea originator is on to — even if the idea itself is rough, raw, or imperfect.

The fact is: most great inventions, products, or services begin as a crazy idea.

Maybe 99 out of 100 times, the so-called crazy idea will go nowhere, but the 100th time it just may be a winner.

And one more thing — if you make a habit out of trashing other people’s “crazy” ideas too quickly, people will soon stop approaching you with any idea.

Then all you’ll be left with are your own.


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Mitch DitkoffMitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.

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