3D Art and the Participation Economy

by Kevin Roberts

3D Art and the Participation EconomyIt took more than two years for Michelangelo to carve his famed David, but now you can have a mini-masterpiece of your own in a matter of moments. A group called blablabLAB has created a small kiosk in the heart of Barcelona’s La Rambla pedestrian mall where, if you will just stand still briefly, a machine will complete a 3D scan of your whole body before producing a statuette replica of your chosen pose. Cleverly, the whole thing isn’t just fun – in the instant that you pose for your scan, and afterwards when your statue is complete, it makes you part of La Rambla by transforming you into one of the many human statues that line the mall. Participation. A magic moment. A lasting memory. A keepsake you can’t help but love. Brilliant.

Image Source: Rebelart.net

Check out our innovation interview videos on YouTube

Don’t miss an article (2,700+) – Subscribe to our RSS feed and join our Innovation Excellence group!


Kevin RobertsKevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.I

Leave a Reply