Charming Princeton drop out Seth Prietbatsch gives us a quick lesson in game dynamics filled with user-friendly references (Happy Hour!) that can nudge us over to this compelling view of life, including the most prosaic, everyday tasks, as…a GAME. Which means, from an Innovation Excellence/Build Capability perspective that we better be cranking on that GAME LAYER if we want to make our products, services and experiences BETTER. And, yes, as one of the technocrati I just shared this with reminded me…the video is a whole year old (Thanks Melissa!) Don’t care. It’s as relevant (aka still missing) to every business I know as it was back in July 2010.