Amateur filmmakers don’t have to move to Hollywood to make it big thanks to a new video contest for MatchingDonors.com, the world’s largest living organ donor registry. The organization has partnered with Zooppa, a website of user-generated advertising to create the “Everybody Can Save a Life!” contest. Participants can upload a 30 second PSA encouraging people to sign up to be a living donor and save lives. The videos will be judged by Hollywood heavyweights such as Emmy award-winning producer Jon Kroll and Tom Cavanaugh, Senior Vice President of Music at 20th Century Fox. The winner will receive his or her choice of assistant producing or work credits on a film project with one of the esteemed judges, two tickets to the annual Hollywood Awards Gala and $5,000 in cash. This is competing for a cause.
The facts are grim: every day 19 people die while waiting for an organ transplant, many which could have come from a living donor. Kidneys are the most in demand organ while liver tissue, portions of lung, bone marrow and pieces of intestine can all be donated. Two of the contest participants know firsthand the importance of living organ donation: Cavanaugh has donated a kidney to a patient from MatchingDonors.com and National Lampoon producer Alan Donnes received a kidney from a match found on the website.
Zooppa CEO Wil Merritt extols the virtue of social media: “‘Everybody Can Save a Life!’ provides a great opportunity for members of our creative community to contribute their video making skills and ultimately help save lives.”
Videos can be uploaded through September 13. The second and first place winners will receive $2000 and $1000 prizes, respectively. More details can be found by visiting Zooppa.com/contests/matchingdonors-wants-a-piece-of-you. And…don’t forget while you’re at it to check the organ donor box on your drivers license.
Stephanie Visscher is a Social Innovation intern at Zoopa and a member of the Global Innovation Excellence Community.