Free Access – Mobilizing Your Innovation Army

by Braden Kelley

Mobilizing Your Innovation ArmyIn advance of the Back End of Innovation conference in sunny San Diego this October 17-19, 2011, IIR has made available a free recording of my webinar ‘Mobilizing Your Innovation Army’ that you can watch at your convenience.

Click here to watch ‘Mobilizing Your Innovation Army’

The Back End of Innovation conference is shaping up to a great event with lots of great speakers including John Kao, Donna Sturgess, and fellow Innovation Excellence co-founder Rowan Gibson.

Too much of the time the innovation conversation focuses on whether someone is innovative or not. We waste far too much time focusing on how people can become more innovative instead of stopping to think about the possibility that everyone is innovative in their own way.

The lone innovator myth needs to die.

Great ‘lone innovators’ like Alexander Graham Bell and Thomas Edison had teams of people surrounding them and helping them succeed.

Innovation is a team sport, and in this webinar I take a look at how to engage your entire workforce in the innovation process by leveraging The Nine Innovation Roles to harness the different unique innovation capabilities that we all possess. We are all innovative in our own ways, and The Nine Innovation Roles help you evaluate your current workforce and provide insight into how to mobilize an innovation army.

In this webinar, I focus on:

  • The importance of building a common language of innovation
  • How to destroy the lone innovator myth
  • Ways to use The Nine Innovation Roles
  • Why big innovations often start small
  • How everyone can make a difference for innovation

Click here to watch a recording of ‘Mobilizing Your Innovation Army’

I hope to see you at the Back End of Innovation conference – October 17-19, 2011 in sunny San Diego.

Back End of Innovation Conference

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Braden KelleyBraden Kelley is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a co-founder of Innovation Excellence and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy.

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  1. An Innovation Team works only if everyone buys into innovation. As this site has referenced, it’s the rare company that does more than embrace the IDEA of creative ideas. It must first escape the bias against those who present innovative ideas. Innovation after all challenges the status quo and can make those in authority (including team members) more than a little uncomfortable.

    – m

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