Atlassian FedEx Days Go Global

by Val Vadeboncoeur

Atlassian FedEx Days Go GlobalDEADLINE IS 10PM PST TODAY – December 21, 2011

Atlassian is a very successful Australia-based software company founded in 2002. It has 400+ employees, with 125 of them in San Francisco.

It also has more than 17,000 satisfied clients including Google, Netflix, Facebook, Twitter, Skype, LinkedIn, Pixar, Adobe, Hulu, Salesforce, UPS, Nike, and Coca-Cola.

Atlassian’s software helps companies organize their data, track it, collaborate about it, and detect/fix bugs in their software.

Yeah, I know… I had never heard of them before either.

But those days may soon be over. Atlassian is fast becoming famous not only for their popular software development tools, but also for their rapidly-spreading innovation creation playfully named “FedEx Day”.

Very simply, FedEx Day is a 24-hour innovation immersion event that enables employees to brainstorm, prototype, and pitch their emerging innovations.

Why is it called “FedEx Day”? Because the goal of the 24-hour blitz is for participants to originate, develop, and deliver new products, new services, or business process improvements overnight.

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FedEx Days typically begin on a Thursday afternoon at 2:00 pm and end with a spirited round of presentations delivered exactly 24 hours later.

The experience is energizing, empowering, and exciting — with the company supplying pizza and beer (this DID originate in Australia, after all) for everyone on Thursday night.

The end result? Lots of useful and successful innovations that would not have materialized had employees been required to stick with their “day jobs.”

Atlassian has been, internally, conducting FedEx Days (now done quarterly) since 2005. But this program is now spreading like a Charlie Sheen Twitter meme. Many other organizations, like Yahoo, Symantec, Flickr, Hasbro Toy, and the Mayo Clinic have all begun conducting their own versions of FedEx Day.

And, NOW, for the first time ever, Atlassian is offering to send their own FedExperts to one deserving company in order to help them conduct their own FedEx Day.

Explains Jonathan Nolen, one of Atlassian’s FedExperts, “It’s so exciting. The possibilities are endless. Everyone has great ideas and this gives them a way to unleash the power of those ideas. And it happens all over the organization. It’s incredibly inspiring to see this happen in real time.”

Atlassian’s Annelise Reynolds agrees. “This is part of a new trend in business where companies are understanding the importance of engaging and energizing their employees. It works wonders for both the companies and their employees. The employees have fun and the companies get some great innovations.”

Interested? Want to enter the contest? Click here. Or here to find out what Dan Pink, author of Drive and A Whole New Mind has to say about it.

Entering is simple. All you need to do is fill out this entry form and make a convincing case for why YOUR company or department could use a 24-hour innovation blitz.

Deadline is December 21st, 10:00 PM Pacific Time! Good luck! And good on ya, mate!


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Val VadeboncoeurVal Vadeboncoeur is the Drirector of Training for Idea Champions and also blogs at the very popular Heart of Innovation blog.

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