Innovative work has musical tones with different pitches, different accents creating a new composition. Waves of sound on a frequency that everyone understands. The wind of creativity is whistling through the hallways as the notes of ideas and emotions are played.
This accelerating electrical charge of ideas excites the electrons in the air, emitting photons of blue light. The air is pulsing as energy is reflected in sheer blue electrical waves that sizzle and dart. Heated electrons and luminous photons begin to snap in a catchy tune. The white noise piped into the office everyday to drown out voices is replaced by the “blue noise” of innovation.
Voices of discussion, debate, agreement, disagreement and laughter can be heard over the rushing air. The tightly packed, short wavelength of blue light reflects the changing electrical and magnetic fields around ideas. These waves produce vibrations against the eardrum playing a musical score of collaboration and action.
When the metabolism of the team increases and the heartbeat of projects beats faster the “blue noise” of innovation will be heard throughout the company with the same emotional crescendos and galloping speed of a Beethoven concerto.
Do you hear “blue noise” on the airwaves in your building? Follow it.
Donna Sturgess is the President and Co-founder of Buyology Inc and former Global Head of Innovation for GlaxoSmithKline. Her latest book is Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your Business Thrive