Monthly Archives: January 2012

Do We Need an Innovation Profession?

As a person who earns a living as an innovation consultant, of course I'm concerned when anyone seems to cast doubt on my chosen trade. So, perhaps it's a good question to ask - should innovation become a profession - whether inside an organization where innovation titles are appearing with increasing frequency, or should we expect to see more innovation consultants as the importance of innovation creates a potential vacuum of innovation talent?

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Innovating Fast and Slow

In recent years our understanding of the workings of the brain has increased dramatically. Science has provided meaningful insights into the mechanics of how we think, with business implications for everything from marketing to organizational behavior. Innovators, too, can benefit from these findings.

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Millennial Magnetism

Millennials, also known as Gen-Y, are a spontaneous generation, active in hiking, biking and throwing things in bags and heading out for the day. In order to appeal to this “on the go crowd”, JT Wines created the Flasq wine brand.

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Build It and They Will Come

The opportunity and fallacy of “build it and they will come”. Many businesses, startups, entrepreneurs and even VCs & board members assume their idea, product or service is so compelling that they simply need to build it and the throngs will arrive.

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