Are you the 10th person who innovates?

by Braden Kelley

Are you the 10th person who innovates?“For every nine people who denounce innovation, only one will encourage it… For every nine people who do things the way they have always been done, only one will ever wonder if there is a better way. For every nine people who stand in line in front of a locked building, only one will ever come around and check the back door.”

“Our progress as a species rests squarely on the shoulders of that tenth person. The nine are satisfied with things they are told are valuable. Person 10 determines for himself what has value.”

– Za Rinpoche and Ashley Nebelsieck, in The Backdoor to Enlightenment

As I’ve said before, innovation is achieved when something becomes valuable to the customer, instead of merely useful. Are you standing in line with your competitors, or are you creating the real value that will help you achieve competitive separation?

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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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  1. Great article!
    I definitely encourage innovation and always want to be a part of a great innovation.

  2. This quote has inspired me from the day I came across it in an article one evening. From that point on I’ve taken steps to ensure my every ideal was looked at with an open-mind, an “outside the box” perception, so-to-speak. Since then, I’ve managed to separate from a 9 to 5 job, and imbed my efforts toward starting my own business. A business that makes a difference. I feel I may have never found this dream job if I would have feared what was outside a normal 9-5, woking for someone else. I took the leap and here I am, the owner of a business that supports charities throughout the state of Colorado. For all those who have stepped into the realm of endless opportunities, congratulations. For all those who seek the opportunities, take a step outside the box, and inspire to do what most think is impossible.

    Encourage it,
    Ameer Alvarado
    Founder/Owner person10 LLC

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