Monthly Archives: July 2012

Innovator Lifetime Value

As I was speaking with several of the innovation leaders at Intuit on their campus in Mountain View recently, it came to me that organizations should be seeking to build and strengthen relationships with their customers, suppliers, and other potential innovation partners in ways similar to their approach to traditional relationship marketing.

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Time to Find Your Innovation Catapult

We all know that innovation is about challenging the status quo. Because of this, there are many barriers to innovation that exist within organizations that try to prevent innovators from storming the castle gates and disrupting what is safe, comfortable, and successful. So what is an innovator to do?

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Innovation with a touch of Jazz and Jambalaya

I had the opportunity to interview Gerard Cox, organizer of the the inaugural Second Line conference. The event is an interactive conference celebrating the New Economy successes and strategies with disruptive innovation, value creation, and sustainable social impact. Set in New Orleans, they brought some of the world’s leading innovators to demonstrate how design, experience, strategy, and technology can be applied to create new markets, exponential growth, and sustainable social impacts.

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Re-Envisioning the Client-Agency Relationship

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?

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