Monthly Archives: August 2012

Help on the Ground in China

EMC

I've been blogging my way through my experiences managing a team of researchers at EMC Labs China. Some of the key activities that this team participates in are local "high-tech" interactions with universities, conferences, corporations, etc. This is a good thing; the main mantra of reverse innovation is for local innovators to discover and solve local problems.

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Staging an Innovation Party

Braden_ad

Have you ever woken up in a cold sweat in the middle night from a nightmare focused on you throwing a big party that nobody comes to? Or, in real life, have you ever thrown a big launch party for a new product or service, made a lot of noise with advertising, marketing and public relations – only to have the sales returns be anemic at best?

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