Monthly Archives: August 2012

7 Ways Conferences Cause You to Innovate

One of the fastest ways to convert your CEO, your team, your CEO, your skeptics is to get them out of their four walls to a conference. Conferences represent communities of interest. In this piece Innovation Excellence Co-Founder Julie Anixter shares her insights about the ways that conferences cause us to innovate.

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Focus on WGAS to Unlock Marketing Innovation

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of marketing strategy and execution that you come up with.

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The Open Innovation Integrator

Open Innovation seeks to expand a company’s innovation possibilities by accessing ideas, technologies, products and even routes to market using external partners. Along with the opportunities come plenty of challenges; for example Intellectual Property (IP); the degree to which both partners profit from the alliance; “NIH”; and many others all need to be overcome.

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Growing a Book

A lot of CEOs have this idea that they want to publish a book. And that can be OK. But there are some problems with books. For one, as an economic model, they make Soviet five-year plans look good.

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