Monthly Archives: September 2012

7 Ways to Market Your Business Using Pinterest

Most people have tested Pinterest by now, but mostly as a personal hobby, since it is, after all, a digital pinboard that plays to our desire to cut out and collect images that call to us for one reason or another. It's quick, clean, and easy to use. Perhaps that explains why Pinterest is driving more traffic to websites than all the other social media combined.

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Christopher Columbus as a Model for Innovators

Most understand that innovation isn't an activity or a project, but few understand the amount of investment, work and change management required to sustain innovation beyond an initial attempt. In this way I think we can look to the past for figures who represent the challenges and opportunities that are presented to innovators. Perhaps no figure represents the highs and lows of innovation like Christopher Columbus.

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