Monthly Archives: September 2012

The Changing Game of Strategy

We’ve long known that strategic planning has serious limitations. The notion of managers as generals, guiding action from high on the hill, is an outdated concept at best. While that doesn't always register with us grownups, the often-maligned Millennials know it intuitively and a lot of that has to do with the games they play.

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The End of TV as We Know It

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

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The innovation ecosystem – infographic

Every business knows how important it is to capture and develop innovative ideas. Every business will tell you it is a priority to focus on innovation and high on everyone's agenda. However, in reality not many companies can honestly claim to do innovation well. Maintaining their innovation ecosystem is one of the common characteristics amongst those companies that do.

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