Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.
The Showcase also represents another growing need that many businesses have which is to get beneath the buzzwords and create a whole new level of dialogue to make designers and their thinking more accessible to internal teams — marketers, engineers, researchers, and the rest of the organization. Seeing this need across their customers, Avery Dennison Materials Group has taken a step to support a more transparent and open design conversation by hosting this Designer Showcase. If you aren’t aware, Avery Dennison is a 75 plus- year -old global manufacturer of packaging materials that cover, coat, protect, label and enhance brand packaging.
Whether you are a champion or novice of great design on your business, the power of design is something every innovator must understand and leverage. Translating a brand’s essence into great form, function, expression and communication has a significant financial payoff because it can drive differentiation in a category as well as deepen the customer’s emotional connection with a brand.
The new Designer Showcase is available at your fingertips. Whether you are looking for advice on the latest packaging materials or seeking creative stimulation from others on topics like sustainability and shelf appeal, you will find it on the Designer Showcase. The Showcase curates conversation with top-flight designers and design students to produce insight, offer perspective and generally chew the fat about design.
The Showcase is the first of its kind to link design, innovation, packaging and materials together in one vertical resource. This initiative is a collaboration between the design community and Avery Dennison to integrate high-quality thinking around materials and design. According to Judy Abelman of Avery Dennison, “The Designer Showcase is a way for us to learn from designers about their needs for innovative packaging materials and to work together to better serve our customers who want to create exciting new products and experiences.”
The inaugural issue of the Designer Showcase features Debbie Millman of Sterling Brands talking about her favorite packaging and her pet peeves. Each issue will feature a new designer and their unique points of view. As you navigate around the site you will find global perspectives as seen on the street through the eyes of design students and resources available to connect to technical resources or information you may desire on packaging and materials.
Shortening the information pathways from raw materials through design and innovation is a route for innovators to create new products with the latest materials and access to the technical know-how to produce them within your production requirements. The Showcase is a spectacular resource to put all that your team needs in one place to drive remarkable thinking and innovation. Spread the word!
Donna Sturgess is the President and Co-founder of Buyology Inc and former Global Head of Innovation for GlaxoSmithKline. Her latest book is Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your Business Thrive. Follow on Twitter: @donnasturgess