Social Media Predictions for 2013

by Innovation Excellence

The world’s most respected and proven marketers share what changes they believe are in store for social media in the new year.

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  1. At the end of 2012, my most conservative client agreed to establish a Twitter account (after several years of showing them how their colleagues and their clients are quite active on the channel). I agree that even the strongest social media hold-outs are going to step into the arena – they have to.

    Re LinkedIn: Personally I think this channel is fantastic for B2B; however, the “endorsements” feature, I predict, will not be taken seriously for very long. The way the feature is set up now makes it too easy to accidentally click and “endorse” someone for a skill. I’ve done it, I’ve talked to other people who have clicked by mistake, AND I’ve been endorsed by people for skills they would have no firsthand (or second-hand, for that matter) knowledge of my ability. Having said that, I take the endorsements I see on a profile page with a grain of salt.

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