Tony Hsieh #BIF6 Summit: Zappos.com success story revealed

by Saul Kaplan

Editor’s note: Saul Kaplan says that “Tony Hsieh’s #BIF6 Summit talk is by far Business Innovation Factory’s very favorite summit story.This short video is classic Tony Hseih worth viewing or reviewing.

With a desire to spend 10% of his time studying the structured elements of what makes all of us happy, Hsieh built Zappos.com around something that, for a certain group of people, just plain works.

“While there’s been a lot of talk over the years about work life separation or work life balance, our whole thing is about work life integration. Because it’s just life – and the ideal would be if you can be the same person at home as you are in the office and vice versa.”

Mid-way through the talk Hsieh’s Chief Happiness Officer, Jenn Lim, takes the stage to share her experiences from the book Delivering Happiness: A Path to Profits, Passion, and Purpose, the book tour, and the movement to “use happiness as a business model.” Between the rigorous training program and relentless approach to employee engagement, Hsieh has returned to the basics of keeping the customer happy by starting with his 2,000+ employees.

Hsieh and Lim offer tremendous insight into the process of building a business vibe that not only makes people around you feel like they’re part of something good – it also makes them want to contribute to its success.

Watch Tony Hsieh’s story here:

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Business Innovation Models & BIFSaul Kaplan is the author of The Business Model Innovation Factory. He is the founder and chief catalyst of the Business Innovation Factory (BIF) in Providence, RI, and blogs regularly at It’s Saul Connected. Follow him on Twitter at @skap5.

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