Monthly Archives: June 2013

How Open Innovation Increases Consumer Value

Fast Company magazine recently named Nike the most innovative company of 2013, largely based upon a revolutionary new fitness monitoring bracelet called the FuelBand. The FuelBand has helped transform Nike from an apparel manufacturer to a technology, data and services company integrated into their consumers daily lifestyle. Nike simply could not acquire all the aspects of expertise required, and get the product to market quickly, without utilizing Open Innovation.

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Living in Beta

“We live in beta here,” says Damian Bazadona, founder and CEO of Situation Interactive, an award winning firm creating digital marketing strategies for experiential brands. Whether they are innovating on ways to market a new Broadway show (how about tweeting the script of Next to Normal?) or opening up a conversation with 50+ employees in a monthly State of the Union..

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