Small Businesses Innovate by Asking Questions

by Megan Totka

Small Businesses Innovate by Asking QuestionsSmall Businesses Innovate by Asking Questions

Businesses are constantly looking for ways to adapt. As the economy constantly shifts and technology continues to evolve before our eyes, it’s both a frightening and exciting time to a business owner. As the wheels of change constantly turn, we can’t help but ask ourselves “what’s next?”

Questions are at the heart of just about any innovation, especially when it comes to entrepreneurship. Business owners are always searching for answers in their quest to build better products, launch new services and employ the best workers. Additionally, the businesses making the biggest today are those solving problems and providing answers to the toughest questions asked by consumers.

Through asking questions, we may better understand the problems that our users face on a day-to-day basis and how we can solve them. We can determine the voids which users are facing and whether or not they’ve been filled. We can take the time to learn what makes our customers tick and how our products and services may help.

“How can I make this better?”

“What’s missing?

“Who’s going to get this done?”

No matter where you begin as a business owner, it all starts with a simple question.

Asking Questions to Your Customers

Understanding your customers is crucial in terms of their behavior; we strive to get inside their minds and understand what they buy, how they buy it, and how we can best market to them. It may be more important, however, that we take the time to understand their problems. This requires a level of thinking and empathy that digs beyond the surface. By identifying the problems of our users, we come one step closer to creating a superior, innovative product which meets their needs.

For this reason, businesses should constantly be requesting feedback from their customers in the form of reviews, surveys or polls. Their responses will only help to drive the future of your business.

Perhaps the best way to address the challenges faced by our customers is to keep the lines of communication open. Being able to identify the wants and needs of our users is good, yet being able to respond to those needs in a personable, timely manner is even better. Obviously, the digital era and social media have made this process easier than ever as our customers are only a click or tweet away. It’s no secret that some of the most successful companies around have the best customer service; such companies know what their users want and are more than happy to help. Businesses have plenty to gain by serving as problem-solvers.

Asking Questions of Your Competitors

In order to effectively improve our products and customer experience, it’s also paramount that we consider our competitors. Understanding how we stack up against the competition provides us with a much-needed perspective when it comes to setting ourselves apart. In today’s cutthroat economy, such awareness is crucial for a small business’ survival.

In order to improve your own product and businesses, you absolutely must ask questions of your competitors. Consider these simple questions first and foremost

  • What are they doing better?
  • What are their weaknesses?
  • What sets me apart?

Through looking at such questions objectively, you may come to understand where your business may improve and how to go about making changes from within. While it may feel as if your competitors have the upper hand when it comes to budget, consider that your business can shine through its personality and customer service. Not all businesses are created equally and your business has the potential to stand out from the crowd.

By asking tough questions of your competitors, you may learn how to set your business apart from the pack and move toward innovation.

Asking Questions of Your Community

Modern companies should nurture and encourage innovation from within. Unfortunately, many businesses today nip such creativity in the bud, leaving their workers disillusioned and uninspired.

Businesses may improve internally by asking questions of their workers in regard to their wants and needs. While understanding the customer is indeed important, the problems and challenges faced by employees may also hinder a business’ full potential. Examine your team and determine what would make their jobs easier and allow them to innovate further.

Small businesses have plenty of questions on their minds. Sometimes the most important questions are the ones we ask ourselves.

The Bottom Line

Innovation is anything but out of reach for small business owners. Through asking tough questions and taking the time to find the right answers, we may bring ourselves one step closer to success.

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  1. Please put yourself in the shoes of the customer and ask one simple question:

    What does the customer really wants ?

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