Monthly Archives: October 2013

Shocking People as Value Translation

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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Innovate Like a Tough Teacher

Nearly everyone has fond (or not so fond) memories of a stern teacher from his or her years of schooling. In a recent article in the Wall Street Journal, Joanne Lipman reminds us of the value of having a strict teacher using recent findings in academic studies in the fields of music, math, and medicine.

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Application Workload Innovation

As software applications become increasingly complex, they drive innovation from the underlying IT infrastructure that has to service those applications. In this post I'd like to dive into two specific examples. The first example describes application workloads in a high-end context. The second example describes a mid-range, open-systems context.

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Unexpected Holiday Competition for Xbox and PS4

The holiday sales season is fast approaching and the competition for the premium gift of the season just got a bit more complicated. Most people assume that the premium holiday gift battle this year will be between Xbox and PS4. But, some new competition has just entered the picture that may steal some of Xbox and PS4's holiday sales, and it is not a console...

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