Monthly Archives: November 2013

Great Prototyping Disasters of the 21st Century: Why My Cheap Prototype Nearly Cost Me £5m

Prototyping comes in two flavours: The first provides a way to validate and perfect a concept whilst winning stakeholder. The second creates a train wreck that stops great ideas in their tracks, alienates decision makers and makes you generally unpopular. In this blog I lay bare my most spectacular prototyping failure to show how misinterpreting the reason for prototyping leads to disaster.

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