We seek comfort in our work, but if it’s comfortable it can’t be innovation.
Businesses like to grow by selling more to the customers we have, but if existing customers can recognize it, it can’t be innovation.
We want to meet year end numbers, but if the project will generate profit in the year it begins, it can’t be innovation.
We love our standardized processes, but if it’s standard, it cannot be innovation.
If there’s consensus, it’s not innovation.
If the project isn’t wreaking havoc with your organizational norms, it can’t be innovation.
If the market already exists, it can’t be innovation.
If you’ve done it before, it can’t be innovation.
If you are following a best practice, it can’t be innovation.
If there’s a high probability it will work, it can’t be innovation.
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Mike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.