Monthly Archives: December 2013

Innovation Year-End Performance Review

As innovation practitioners, year-end is a good time for us to step back and think about how well we performed in our innovation roles in the previous year -- with an eye towards leveraging lessons learned to improve the program next year. Although there are myriad ways of measuring innovation activity, the following list provides a starting set of criteria to assess one’s innovation efforts in 2013.

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Feeling the Creative Sizzle

There's a saying in marketing, "It's not the steak, it's the sizzle." In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it's a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!)

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