Monthly Archives: February 2014

Open Innovation: Getting Started

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Let a hundred open innovation flowers blossom. Whopping initiatives are thriving on a one-to-many scale, resulting in distinct open innovation processes. First thing to is select the process which corresponds to your purpose, and prepare for intense and lasting dialogue.

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Selling Innovation: The Path (chapter 2)

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Once you have designed your core product, service or solution, it’s time to plan the optimal path to market. Traditional go-to-market strategies are a good foundation from which to build a path to market for your innovation. But in the innovation economy the exact path or paths to success may not be knowable at the outset. Successful Selling Innovation requires constant listening, adapting, and refining plans as new data emerge - in current lexicon it's called pivoting.

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Wrong Answer is the Right Answer to a Different Question

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A good way to start a brainstorm is to deliberately look for wrong answers. Set the challenge and then ask people to think of crazy ideas which are just plain wrong. Then take some of the more outrageous wrong ideas and kick them around. People will be outside their comfort zone and they will approach the original challenge from a new perspective. Each crazy notion can be provocative and stimulating...

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