Monthly Archives: April 2014

Social Soul – An Immersive Digital Experience

Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? MKG collaborated with artists' Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound.

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5 Steps for a Better Innovation Culture through Experimentation & Failure

I have recently written a white paper on how to build a stronger innovation culture by embracing failure. Unfortunately, I cannot offer a clear solution, toolbox or blueprint on how companies can do this and one major reason for this is that most — if not all — companies are very reluctant to share their failures and how they approach them and learn from them.

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