Maximizing Return on Design Competency Integration

by Tim Sweeney

Recently, a client of ours asked us to recommend a structure to integrate design competency into their organization. We performed a quick audit of existing structures. From this audit, we developed this graphic that associates structural integration to role of design and impact to business.

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The Cost of No Front End Innovation Tim Sweeney is a designer, entrepreneur and a thought leader in the field of business conceptualization and product innovation. As founding Partner of UPSTREAM, a front-end innovation consultancy that helps leaders drive innovation, he’s helped start-ups to Fortune 100’s apply world-class design thinking to build and realize vision. He holds numerous innovation awards and over 15 patents. Follow @UPSTREAMthought